Quantcast
Channel: DAM for Marketing » ROI
Browsing all 4 articles
Browse latest View live

Activity-based Costing Revealed True Cost of Current Workflow

MM: Let’s get to another idea that you had shared with me. Tom, Hubert remains fairly unusual in that that they use activity-based accounting. Would you explain “activity-based accounting?” And how...

View Article



Page Profit Analysis

MM: Great result! So take us through what the merchandiser did with page-profit analysis. TM: One of the things that we saw immediately that was advantageous when you think about the fact that all it...

View Article

Calculating the Value of Cutting 100 Steps

MM: Then at that point, you applied activity-based costing. We already identified that the current-state workflow entailed 300 steps. How many steps did the new, enhanced workflow—entail? TM: 200. MM:...

View Article

ROI Dashboards and Benchmarks

MM: We have seen other DAMs in similar businesses using what we’ve called an ROI dashboard. People log onto it and there’s a little admin panel. It basically says, “Here is the total volume,” to-date,...

View Article
Browsing all 4 articles
Browse latest View live




Latest Images